A few weeks ago, LinkedIn rolled out its most affordable premium search option yet. Here in the US, the Spotlight option is $7.99/month and offers a watered down, but good enough for most people, option that is well worth considering. The problem is that they made it really difficult to find.
Why would you want Spotlight? The most important reason: because it gives you better visibility in LinkedIn search results and lets you put a spotlight *cough* on yourself. If you’re any type of Premium account holder, LinkedIn now features the following information about you in search results:
• Current Company Name and Title
• Past Company Names and Titles
• Education (depending on number of past employers)
If you’re not a Premium account holder, LinkedIn features this information about you in search results:
Step 1. Go to the Who’s Viewed Your Profile section on the home page sidebar. Click on the link that shows who has viewed your profile in the last 7 days.
Step 2. Scroll down the page and click on the Upgrade to Premium button.
Step 3. Usually, it will default to the tab For Sales Professionals, so click on the LinkedIn Premium tab to the left, and BOOM, you’ll see the $7.99 monthly Spotlight option.
There you have it.