When most people sit down to write the Summary section of their LinkedIn profile, the first two words they start with are “I am”.
I am an experienced software developer with 20 years of experience …
I am a CPA with a strong public and private accounting background …
I am a dynamic HR professional at a Fortune 500 company …
People don’t care about what you do; they care about who you are and why you do it. Yet, 95% of people on LinkedIn write their summary in a way that explains the “what” rather than the “who” and the “why”.
So, rather than starting with “I am”, start with “I help”.
This completely changes the tone of the profile, taking the focus away from the ins and outs of your job and showing the reader what real value you can deliver.
I help organizations create software
I help leaders across the organization make sense of
[Tweet “People don’t care about what you do; they care about who you are and why you do it.”]
Show People How You Can Help Them Through Stories
Nobody wants to read a rehashed version of your resume. If a recruiter or a prospect wants to know more about what you do in your current role, they’ll scroll down a few inches and check out your experience.
LinkedIn presents a great opportunity for your audience to really see inside who you are and really relate to some specific things about you. The best way to do that is through stories.
How will you lure the reader in? You need to set up your story with a crafty headline and interesting personal summary.
If you are the main character in your personal brand story, how will you support your central theme? So, for example, if you want to be known as a digital marketing expert, how will you convey this?
Storytelling is about persuading and entertaining your audience. In order to cut through the noise, you need to differentiate. You don’t need anything formal, but the above it is get you thinking about what is most important to convey in your profile. Here are some story ideas to get you started:
- Provide a detailed example that supports and validates your opening “I help” statement.
- Share a story that describes your entry point into whatever it is you’re doing (HR, sales, etc.). Was there actually a specific time or event when you caught the bug for whatever reasons.
- Think about how you would describe your coherent roles and how it relates to your overall goal or next career move.